Every day the world shifts more towards new digital media and interactive experiences. With rapidly-evolving technologies, changing consumer preferences, and oftentimes competing channels, many organizations struggle with how to transform internally to meet the challenges of this new, always connected digital world. Cognizant can help.
We enable organizations to create engaging and consistent digital experiences across every touchpoint, providing new opportunities for growth.
Digital Strategy & Innovation
We help you develop a digital business strategy aligned to business objectives, leveraging digital capabilities and market advantages to produce sustainable competitive advantage. We specialize in helping clients create successful new business models when facing existential threats from digital technologies that provide competitors with low entry barriers.
Digital Marketing Strategy
We analyze your ecosystem to create a customer 360 strategy, including the development of a marketing playbook for serving a range of consumer types (both B2B and B2C) across both digital and offline channels.
Digital Operating Model & Governance
Services that help you maintain digital assets and foster an environment for digital innovation in the organization through people, processes and governance.
Digital Technology Enablement & Integration
Includes the technology from Cognizant's social, mobile analytics and cloud technology stack (SMAC) plus the technical support to make a digital strategy successful. The integration of digital technologies with an existing technology infrastructure is included as well.
Digital Content Strategy
Our content strategy focuses on aggregation, storage and distribution to digitize, acquire, optimize and re-use digital assetsand provide a seamless interactive experience across channels.